News

Visineer auf der SwissText 2017

Vidatics GmbH at SwissText 2017 – The perception of products in the market is highly relevant to product managers, retailers, marketers, and also consumers. This perception is revealed through customer reviews, as they are available on many retailer websites. Star ratings often give a first impression, but the interesting details are hidden in the review texts. Unfortunately, it is very time consuming and tedious to delve into the details of larger amounts of reviews. We present Visineer, a B2B solution, and the Product Buddy, a B2C solution, that both help solving the outlined problem and are good showcases for text analytics technology.

Taxonomy of Consumer Insights

When starting the development of our Product Buddy, a free tool that summarizes customer reviews from online shopping sites, the goal was to reveal the strengths and weaknesses of products at the push of a button. Consumers should not have to read reviews as a whole, but become able to readily grasp the relevant content of all reviews regarding a certain product [...]

Product Buddy auf der SwissText 2016

Vidatics GmbH at SwissText 2016 – The perception of products in the market is highly relevant to product managers, retailers, marketers, and also consumers. This perception is revealed through customer reviews, as they are available on many retailer websites. Star ratings often give a first impression, but different strengths and weaknesses are relevant to consumers with different needs and preferences. However, it is very time consuming and tedious to delve into the details of larger amounts of reviews. [...]