Improve YOUR Shopping Experience
using a novel text analytics browser plugin!
The perception of products in the market is highly relevant to product managers, retailers, marketers, and also consumers. This perception is revealed through customer reviews, as they are available on many retailer websites. Star ratings often give a first impression, but different strengths and weaknesses are relevant to consumers with different needs and preferences. However, it is very time consuming and tedious to delve into the details of larger amounts of reviews.
The Product Buddy, a browser app, that helps to solve the outlined problem and is a showcase for our technology. When visiting a product website (e.g. at amazon), the app opens an additional window with a review analysis for overview and insight. All of the key product features that reviewers evaluated in their comments, are extracted from the text and presented together with their prevailing sentiment. On demand representative text snippets are available to provide further details.
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